Technology has reshaped the dynamics of the human civilization in a way aptly described as being transformational and trend-setting in nature. In contemporary times, its role has been to steer the human race towards attaining every goal pertaining to convenience, efficiency and modernization. India, fast emerging from the shackles of pre-colonial inhibitions and backwardness, has lapped up the advancements in technology with renewed fervour, thanks to the growing consciousness among the urban milieu, especially the young generation, increasingly opening up to the global standards of adoption and implementation.
The role of technology has matured from being a mere enabler, a couple of decades back to that of a robust provider of information, comfort, and convenience. Progressive adoption of the new-age incarnations of technology in India has paved way for a host of innovative applications in areas like automotive, banking, defense, lifestyle, medical science and telecommunications among others. The new generation stands witness to cutting-edge developments like internet banking, high-tech lifestyle gadgetry, space explorations, robot-assisted surgeries, wi-fi communications and a host of other unprecedented inventions. Internet has made substantial contribution towards providing access to a variety of knowledge repositories in the form of content driven websites and email exchange.
But, the real star of Indian modernization has been the phenomenal growth of mobile phones providing “any-where, any-time” access to real-time communications throughout the length and breadth of the country. India ranks second in the world after China in terms of the number of mobile phone subscribers and the figures keeps growing every day.
Rapid privatization of the telecom industry in the last decade has provided a competitive platform for new players to enter and offer a plethora of services and cost benefits to the prospective customers. Metros like Mumbai, NCR, Bangalore, and Chennai, aided by a burgeoning population of IT-savvy consumers have seen the highest number of mobile subscribers. Due to the geographical vastness of our country ably supported by the necessity to migrate to tier-1 cities, has created a communication gap between members of close-knit families.
The mobile industry had long sensed an opportunity to bridge this communication gap between cities of varying magnitude and the rural provinces. Enter, a breed of new players like Airtel, Vodafone, Spice, Aircel, Tata Indicom
companies, who while competing with the national entities like BSNL, MTNL, have walked the extra mile to penetrate the distant fringes and provide accessibility in hitherto unknown areas.
The suitable consequence of this has been the phenomenal reduction in tariffs and the emergence of countless consumer-friendly plans in the quest for ultimate consumer loyalty. The young generation has taken to internet browsing, accessing social networks, multi-media exchange as value-added services from the players continue to rule the roost far removed from the SMS exchange activities of the yesteryears.
Handset manufacturers have caught the fancy of this revolution and have gradually progressed from basic phones of the last decade to smart phones with versatile features. The market is flooded with sleek designs from the stables of Nokia, Samsung, Sony Ericsson, LG, who have made every efforts towards garnishing their devices with the best available technology in the form of touch screen interfaces, cameras, recording devices, music players, USB and Bluetooth compatibility, provision for internet access, and email exchange so as to translate the entire gamut of advances into a single handheld device, much to the appreciation of the demanding consumers.
In recent times, these foreign players have been facing intense competition from a slew of local manufacturers like MicroMax and Karbonn, who have perfectly replicated the psyche of the urban customers to offer state-of-the-art devices.
The future of Indian mobile market looks promising with the government recently having approved the 3G driven services, which hold substantial promise for the subsequent generations through its technology-centric offerings that will change the way people interact with one another.